Question: Julio is devising a marketing plan for introducing this company's product into a new market Julio comes up with a customized marketing strategy that cater

Julio is devising a marketing plan for introducing this company's product into a new market Julio comes up with a customized marketing strategy that cater to the unique needs of the new market all his decisions involve risk and uncertainty as he is unaware of the conditions of the new market this type of decision being made by Julio in the above situation is called the non program decision

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