Juno Chiller is like a microwave, but for quickly chilling rather than heating up your drinks. If you want a refreshing soda, juice, tea, coffee, or glass of wine, it usually takes hours to reach an ice-cold temperature in the fridge, and sticking the beverage in the freezer can lead to messy results. Juno's thermoelectric cooling technology brings temperatures down within minutes (e.g. a 12 oz. can of beer to 39F in just two minutes, or a 750 ml bottle of wine to 49F in just five minutes).

The appliance is easy to use just insert your beverage, click a preset temperature or customize your own, and wait a few minutes as it spins your bottle or can around inside. Surprisingly, when I opened a soda can that got the Juno treatment, it didn't explode, and its fizzy contents were perfectly chilled.

Based on the above information, each student should prepare a marketing proposal to market this cool and new product, Juno Chiller, to the Hong Kong market in the coming year. The marketing proposal should include the following marketing components:

1.Key marketing objectives (200 words) 2.Segmentation, targeting and positioning (STP) (600 words) 3.Marketing mix strategies (i.e. 4Ps) (1200 words)