Just a few hints that will hopefully help you do y0ur best work in completing competency one

Since this is a practical course, the expectation is that you will create the most realistic analysis possible.

I'm hoping these notes will help you do that.

It will help to restate the assignment instructions using an improved format:

• Identify a company to study from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment.
• An introduction with a detailed description of the company
• A SWOT analysis diagramthat includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specificinternal factors(strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specificexternal factors(opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• A conclusion with an evaluation of how the company has retained its competitive advantage

Process:

1. Pick the company you will be analyzing. Choose wisely as you need to become intimately aware of every aspect of this company. This includes understanding the industry sector in which this company operates; and the market sector that it serves.
2. Understand the industry for your company and creat a list of critical success factors for this industry.
3. Understand the market in which your company operates and creat a list of critical success factors for this market.
4. Now it's time to start your SWOT analysis. For each element lists three to five critical factors. Order these by most important to least important. Including a weighting factor to each rating helps identify what is critical. Remember a strength may also be a weakness and an opportunity may also be a threat. Be sure to explain why you chose each factor and the basis for your choice. You may provide examples if needed.
5. After having completed your SWOT analysis, rate the company's future. You may provide multiple ratings that consider the short-term and long-term predicted success of this company. Explain the reason for your rating.
6. How confident are you in your work? How much of your professional reputation and personal fortune would you be willing to bet on your work? (This question deals with your level of confidence, not the company's success.)

As always support your work with source references from reliable sources such as the news, industry/trade journals, academic or business publications.

Successful businesses regularly analyze their processes to ensure they're operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you'll practice using SWOT analysis to better understand the factors involved in making business decisions that promote a sustainable competitive advantage. Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses. Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose to use your current employer or a company you've worked for in the past as long as you have sufficient data to complete the assignment. Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique. Wrlte a 7oo- to 1ooo-w0rd modified SWOT analysis that includes the following: An introduction with a detailed description of the company A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include: Financial, physical, or human resources Access to natural resources, trademarks, patents, or copyrights Current processes (employee programs or software systems) An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include: Market trends (new products or technology advancements) Economic trends (local and/or global) Demographics Regulations (political, environmental, or economic) A conclusion with an evaluation of how the company has retained its competitive advantage Include in-text citations and a referene page with at least 2 sources. Note: You may include your textbook as 1 of the sources