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EX : 3 Section A-Multiple Choice Questions (10 x 0.5 marks S marks) refers to the location in which visitors conduct their leisure or business activities a. Amenities b. Destination c. Accommodation d. Tourism 2. The concept of illustrates the positive correlation between cost and distance a. Accelerator effect b. Friction of distance Clustering d. Distance decay 3. Attractions that influence the visitor's decision to visit a destination are called a. Primary attractions b. Secondary attractions Tertiary attractions d. Incidental attractions 4. The perception that people have of specific destinations in their mind is known as a. Destination image b. Destination product c. Awareness d. Promotion 5. A careful assessment of the strengths and weaknesses of the destination, ideally based on input from a variety of sources within and outside the destination is known as 6. a. Environmental analysis b. Visitor market analysis c. Competitive analysis d. Destination analysis ... is the differentiation between those that can afford to travel and those that cannot a. Image building b. Marketing c. Market segmentation d. Target market .... C. 8. 7. ..... is the Public Relations technique involving non-paid communications of information about the destination of the DMO. a. Advertising b. Publicity Sales Promotion d. Media means ensuring that the financial benefits provide sufficient compensation and are equitably distributed throughout the host community. a. Economic sustainability b. Ecological sustainability c. Social sustainability d. Cultural sustainability 9. promotes and encourages businesses and development in rural or least developed areas. a. Employment b. Decentralisation c. Multiplier effect d. None of the above 10. UNESCO stands for: a. United Nations Ecotourism, Scientific and Cultural Organisation b. United Nations Energy, Science and Cultural Organisation C. United Nations Economic, Scientific and Cultural Organisation d. United Nations Ecological, Scenic and Cool Organisation