Question: Just by assuming and doing research on internet we have to make artificial proposals for testa motor we have to make proposal for the lauching
Just by assuming and doing research on internet we have to make artificial proposals for testa motor we have to make proposal for the lauching tesla motors ev and products in indiasnd answer the following
The Product
1. Evaluate the product as perceived by the intended market. Consider the design, quality, features and branding.
2. Major problems/resistance to product acceptance. Consider the 5 factors affecting the rate in which the new product will be adopted:
a) Relative advantage
b) Compatibility
c) Complexity
d) Divisibility
e) Communicability
The Methodology
1. Market Entry Method (e.g. export, license, invest)
2. Pricing Strategies (e.g. discount, customary markup)
3. Promotion Strategies (e.g. advertising, sales promotions)
4. Distribution Strategies (e.g. retail outlets, sales by intermediaries)
The Market
1. Describe the market(s) in which the product is to be sold, and rationale for choice.
2. Target Country Analysis
a) Hofstede's Framework
b) Brief description on factors affecting culture such as:
Race and Ethnicity
Political & Legal systems
Religion
Language
Living conditions
Aesthetic symbols
3. Consumer buying habits at target country
a) Product-use patterns
b) Product feature preferences
c) Shopping habits
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