Just four months after she started work at Salesforce, the cloud computing company, a colleague approached engineer Claire Whitehead with two questions: Do you know HTML? and Can you help us teach some kids later today? A few hours later, Whitehead found herself in front of a roomful of girls and boys demonstrating how to build a website. I knew I owed it to my geeky 12-year-old self, Whitehead later said, explaining why she became a regular volunteer at CoderDojo, a global nonprofit that ran free clubs in 69 countries to teach coding to youngsters. Whitehead's efforts were part of a broader partnership between CoderDojo and Salesforce, which had donated $200,000 and close to 2,000 hours of its employees time to the nonprofit.Salesforce was a leading provider of customer relationship management software. Founded in 1999 by Marc Benioff, the company provided cloud-based software designed to help organizations manage relationships with customers and other stakeholders. In 2021, the company had 56,000 employees, a market capitalization of almost $200 billion, and annual revenues of around $21 billion. Benioff had a broad vision of the purpose of the company he had founded. The business of business, he stated, is improving the state of the world.Salesforce was widely recognized as one of the worlds most charitable companies. It embraced what it called the 1+1+1 model of integrated philanthropy: the company pledged to give 1 percent of equity, 1 percent of product, and 1 percent of employee time to charity annually. Initially, it set aside 1 percent of its founders equity for this purpose; later, after this amount was exhausted, it funded grants from general revenue. The companys affiliated foundation supported a wide range of causes. Throughout my time at Salesforce, Ive seen how weaving giving back into your culture increases impact, said Ebony Beckwith, chief philanthropy officer and CEO of the Salesforce Foundation.Salesforce employees received seven days a year of paid time-off to volunteer in whatever way they chose. Eighty percent took advantage of the opportunity to do so. Many employees tapped into their professional expertise to lend a helping hand. For example, engineers at Tableau, a software company Salesforce acquired in 2019, developed a dashboard called the Tableau Data Hub that tracked COVID-19 cases based on World Health Organization data and made it available for free to any interested users.Through its Power of Us program, Salesforce.org provided free or deeply discounted software to nonprofits and educational institutions to help support their missions, with a value of as much as $20,000 a year to the recipient. Revenue that flowed back to Salesforce from discounted product sales to nonprofits was reinvested in the foundation.Salesforce also donated millions of dollars directly to charitable causes. Educationespecially in the areas of science, math, engineering, and technologywas a priority. Unlike some companies that donated to charter schools and special academies, Salesforce targeted public education, especially in its home community of San Francisco, where its multimillion-dollar annual gifts enabled the school district to develop the first-in-the country computer science curriculum at every grade level. In many cases, the company linked monetary gifts to other forms of support. For example, it donated money, time, and resources to Year Up, an organization that placed talented but disadvantaged young adults in internships that could lead to living-wage jobs and stable careersincluding ones at Salesforce.In 2020, the company launched the second Salesforce Impact Fund, endowing it initially with $100 million. The social venture funds goal was to invest in cloud companies addressing such pressing issues as climate change, diversity and inclusion, and education and reskilling. Early investments included BlocPower, a company that identified tens of thousands of urban buildings in need of clean energy conversionan effort that could both reduce greenhouse gas emissions and provide jobs in disadvantaged communities.In its 2020 annual report, Salesforce