Just like the smartphone segment, the video streaming space (also known as OTT) in the country is witnessing a fierce fight. Netflix is facing tough competition from its global rival Amazon. In fact, Netflix is losing market share to Amazon. The fact that Amazon Prime video comes bundled with the companys next-day delivery service has brought it huge number of users. Netflix also signed up with Airtel, wherein the telecom operator gave a three-month subscription of Netflix with every Airtel post-paid connection. However, Netflix is still not getting any impressive number of active users. In this given context, answer the following questions from Netflix point of view: 2. Answer the following questions on the basis of above mentioned scenario (4 x 2 = 8 Marks) a) State the management decision problem and one marketing research problem. b) Which research design Netflix should use and why? c) If Netflix decides to survey consumers to determine their preferences for OTT, which survey method should be used and why? d) Suggest an appropriate sampling plan for survey of consumers with supporting reasons.