Just need help on how does my KPIs connect back to my root causes & problem statement?

My Rootcauses:

Revenue Model Reliance:

Over-reliance on ads:

Explanation:

Twitter's heavy dependence on advertising as the primary revenue model leads to an excessive presence of sponsored content, creating intrusive and overwhelming user experiences.

Lack of high-quality content:

Explanation:

The focus on generating revenue from ads may divert attention from curating high-quality content, resulting in a less engaging user experience.

User-Generated Content:

• Ineffective algorithm: Twitter's algorithm for filtering and displaying user-generated content may not effectively prioritize relevant and engaging posts, leading to user disinterest.
• Irrelevant contents: The presence of irrelevant or low-quality user-generated content can contribute to a decrease in user engagement and satisfaction.
• False information: Misleading information shared by users undermines user trust and engagement, potentially leading to negative consequences and legal challenges.

Moderation Challenges:

• Inability to moderate user-generated contents: Difficulties in effectively moderating and addressing harmful or inappropriate user-generated content can contribute to a decline in user trust and engagement.

By addressing these root causes, Twitter can measurably improve user engagement and satisfaction. Potential solutions may include refining the advertising strategy to balance the presence of sponsored content, improving the algorithm to prioritize relevant and engaging posts, implementing stricter content moderation policies, and fostering a culture of high-quality content creation.

My KPI :

Project Plan / Key Milestone:

1. Project Initiation

- Define scope, objectives, and team roles.

- Analyze stakeholders and plan engagement.

2. Requirements Gathering and Analysis

- Research user needs for moderation and safety measures.

- Research user needs for improved experience and personalization.

- Analyze and prioritize requirements using a decision matrix.

3 . Solution Design

- Design architecture for moderation and safety measures.

- Design user experience and personalization.

- Identify technical requirements and integration points.

4. Development and Implementation

- Develop and implement moderation and safety measures.

- Develop and implement improved experience and personalization.

- Conduct testing and quality assurance.

5. Deployment and Rollout

- Prepare for feature deployment.

- Develop a rollout plan and communication strategy.

- Phased deployment considering user impact and feedback.

6. Monitoring and Optimization

- Monitor user feedback, engagement, and safety.

- Continuously optimize based on feedback and analysis.

- Address technical issues and performance.

7. Evaluation and Reporting

- Evaluate success against KPIs.

- Generate reports on impact.

- Communicate results and make recommendations.

Timeline:

- Development and implementation: 6 months.

- Training: 1 month.

- Monitoring and evaluation: Ongoing.

Budget:

Enhanced Moderation and Safety Measures:

- Initial Investment: $800,000.

- Annual Maintenance Cost: $150,000.

Enhanced User Experience:

- Initial Investment: $500,000.

- Annual Maintenance Cost: $100,000.

KPIs to Measure Success:

1. User Satisfaction:

- Surveys, ratings, and NPS.

- User retention and churn rate.

2. Impact on Engagement:

- Daily and monthly active users.

- Time spent per user and session duration.

- Number of interactions.

3. Long-Term Viability:

- Scalability, adaptability, and future enhancements.

4. Implementation Complexity:

- Time, resources, integration, and technical challenges.

5. Cost:

- Actual costs vs. budgeted costs.

- ROI and cost per user/engagement metric.

Success Criteria:

1. User Satisfaction:

- Maintain a satisfaction rating of 8+.

2. Impact on Engagement:

- Increase DAU and MAU by 10%.

- Achieve a session duration of 10+ minutes.

- Increase interactions by 15%.

3. Long-Term Viability:

- Implement 3+ major enhancements within a year.

- Scale for 20% user base growth.

4. Implementation Complexity:

- Complete within the estimated timeline and allocated resources.

5. Cost:

- Achieve positive ROI within 3 years.

- Maintain cost per user and engagement metric within budget.

6. Legal Ethical Considerations:

- Ensure compliance with a score of 8+.

Thank you