Just need the answer for the one shown in the picture.

MKTG 1311 IMC Group Project Instructions Fall 2021 For this project you will assume the role of a marketing communications agency and your client is Boathouse Retail Stores. For this project you need to form a team of 4 and then develop an Integrated Marketing Communications plan for the client. In developing the plan, your team will need to come up with a creative concept and then develop an IMC plan that includes coverage of these key areas: 1. Marketing Review: 10 marks Provide a brief marketing review to show the client you have a strong grasp of the retail apparel industry (what is unique about this industry, recent industry trends, major competitors, size of the market). . Identify the target market for the campaign and expand upon the profile wherever possible to assist with your campaign development o be sure to discuss market research conducted on the industry and the target market Review the type of positioning (brand image) you would like to promote in your campaign . Outline specific communication objectives you want to achieve with this campaign