just need the tasks done

BUGN 280-Data Analysis, Interpretation and Communication Stakeholder Communications-Crisis Communications Background: You are a member of the Corporate Communications Department for QuantaCare, a major pharmaceutical company. One of your company's most profitable products is a rescue inhaler called BreatheEZ. Your product is used by asthmatics to treat their condition in the event of a life-threatening asthma attack. This product is well-established and has great brand recognition-the public can easily identify your product's logo and considers it to be a trusted brand for their family. Problem: It's 6:00 am on a Friday morning. Your CEO just called your boss and said, "We have a crisis. Check the news and have your team meet me in the War Room ASAP." The Associated Press and Reuters are running the headline, "Defective BreatheEZ asthma rescue inhaler linked to hospitalization of 21-year-old male." Facts you've confirmed by 8:00 am 21 year-old asthmatic male attempted to use his BreatheEZ inhaler during an asthma attack. The product failed to work. 911 was called and emergency personal were able t stabilize the patient who is now in stable condition at a local hospital. . The Chief Resident at the local hospital called your customer complaint department lat last night to report that the patient's BreatheEZ inhaler did not appear to have contained the active ingredient. The local news is picking up the story and will air it shortly; news is already breaking on social media. 9:00 a.m Your team gathers in the War Room. Your CEO tells yo com * u to develop crisis munications for all necessary stakeholders. This needs to get out ASAP eel are the important stakeholders vou need to reach out to. ow. Where do thev send S of Breathel? l's short format you rweet and Status Update o Intro - what they may have already heard o Second- reassure them about what you are doine o Third - direct them where to go to learn more can still folow the same o End- empathize with how they may be feeling and give basics REMEMBER -This lesson is about audience analysis. When you know who your how they may be feeling, you can create communications that speak to their - t understanding others so you can best address their needs and your message. Your final communication will be graded on hn aud above, as well as, the structure and Proofread vow TpsforwritingYourStakeholdercommunication rafts Use the following guidelines to craft your Stakeholder Communication drafts. For the Press Release to Investors o For limmediate Release on your document, as you see in the examples you may o Include the location and date-Upper Montclair, NJ- February 13, 2017 o An opening statement that serves as a news headline to the topic of your Do some research to see how Fortune 500 companies format their press releases but . below are some helpful tips . Format: have found online. release. Your next paragraph succinctly reports the information - the journalist approach: who, what, where, when, why and how... remember we don't have a lot of information about our situation at this stage. So, you may just be stuck with the who and the what. There are essentially four parts to your communication: o This is where your tone comes in. Read the J&J credo to get a good feel about the values you want to project. (I didn't say copy this text, l just want you to exude this tone in your CEO's quote.) In the quote, you can use first person language when the CEO is speaking The next section should have a quote from the CEO of BreatheEZ, Joe Johnston. o o The bottom of a press release always has the company boilerplate information you'll need to make this up the Letter to physicians Layout should follow the formal business letter Block Format BUGN 280-Data Analysis, Interpretation and Communication Stakeholder Communications-Crisis Communications Background: You are a member of the Corporate Communications Department for QuantaCare, a major pharmaceutical company. One of your company's most profitable products is a rescue inhaler called BreatheEZ. Your product is used by asthmatics to treat their condition in the event of a life-threatening asthma attack. This product is well-established and has great brand recognition-the public can easily identify your product's logo and considers it to be a trusted brand for their family. Problem: It's 6:00 am on a Friday morning. Your CEO just called your boss and said, "We have a crisis. Check the news and have your team meet me in the War Room ASAP." The Associated Press and Reuters are running the headline, "Defective BreatheEZ asthma rescue inhaler linked to hospitalization of 21-year-old male." Facts you've confirmed by 8:00 am 21 year-old asthmatic male attempted to use his BreatheEZ inhaler during an asthma attack. The product failed to work. 911 was called and emergency personal were able t stabilize the patient who is now in stable condition at a local hospital. . The Chief Resident at the local hospital called your customer complaint department lat last night to report that the patient's BreatheEZ inhaler did not appear to have contained the active ingredient. The local news is picking up the story and will air it shortly; news is already breaking on social media. 9:00 a.m Your team gathers in the War Room. Your CEO tells yo com * u to develop crisis munications for all necessary stakeholders. This needs to get out ASAP eel are the important stakeholders vou need to reach out to. ow. Where do thev send S of Breathel? l's short format you rweet and Status Update o Intro - what they may have already heard o Second- reassure them about what you are doine o Third - direct them where to go to learn more can still folow the same o End- empathize with how they may be feeling and give basics REMEMBER -This lesson is about audience analysis. When you know who your how they may be feeling, you can create communications that speak to their - t understanding others so you can best address their needs and your message. Your final communication will be graded on hn aud above, as well as, the structure and Proofread vow TpsforwritingYourStakeholdercommunication rafts Use the following guidelines to craft your Stakeholder Communication drafts. For the Press Release to Investors o For limmediate Release on your document, as you see in the examples you may o Include the location and date-Upper Montclair, NJ- February 13, 2017 o An opening statement that serves as a news headline to the topic of your Do some research to see how Fortune 500 companies format their press releases but . below are some helpful tips . Format: have found online. release. Your next paragraph succinctly reports the information - the journalist approach: who, what, where, when, why and how... remember we don't have a lot of information about our situation at this stage. So, you may just be stuck with the who and the what. There are essentially four parts to your communication: o This is where your tone comes in. Read the J&J credo to get a good feel about the values you want to project. (I didn't say copy this text, l just want you to exude this tone in your CEO's quote.) In the quote, you can use first person language when the CEO is speaking The next section should have a quote from the CEO of BreatheEZ, Joe Johnston. o o The bottom of a press release always has the company boilerplate information you'll need to make this up the Letter to physicians Layout should follow the formal business letter Block Format