just solve 4 please with the reason for chosing the answer

ON THE JOB: SOLVING COMMUNICATION DILEMMAS AT H&R BLOCK Robert Turtledove, H&R Block's chief marketing officer, was im- d. To persuade people who do their own taxes but have pressed enough with your communication skills and social media never used tax software to visit the H&R Block website experience to add you to the team that markets H&R Block's to learn more about the advantages of using software to digital tax-preparation solutions. Using the Insights you gained in prepare their taxes this chapter, address these internal and external communication 2 You've just learned that the company's software developers challenges are going to redesign the H&R Block tax software to 1. A carefully defined purpose is essential for every message make it easier to use, and they have asked for foedback but particularly so with marketing messages. These from Turtledove's department to help prioritize their work persuasive messages can accomplish any number of Unfortunately, they actually made the request about a month different tasks, from changing perceptions about an overall ago, but the message fall through the cracks somehow category of products to encouraging shoppers to visit and no one in marketing has prepared any information a retail store to enticing people to place an order for a The design team needs the information first thing tomorrow specific product right away. Any contusion about purpose moming, and it's already 3:00 PM. You have a couple of will result in a message that either doesn't know what hours to gather as much information as possble, then It's trying to accomplish or tries to accomplish too much you can write a brief report this evening and email it to the Turtledove has asked you to plan a promotional campaign development manager. Which of these is the best way to that encourages people who do their own tacs but have gather useful information? never used tax preparation software to at least consider a. Interview the customer service manager to find out which these products. Which of the following statements doos features and functions have gonerated the most cals the best job of defining the specific purpose of this from frustrated customers messago? b. Use the software yourself for two hours, analyzing its a. To persuade everyone who visits the H&R Block website Usability and taking note of functions that are difficult to use to order a copy of H&R Block tax software within two c. Do an extensive Internet search using several search hours of landing on the website, engines. Look for negative reviews in software and b. To persuade people who do their own faces but have financial magazines, negative comments from bloggers never used tax software to visit the H&R Block website and Twitter users, and other foedback and order a copy of H&R Block software. d. Recruit a dozen people in your office for a panel G. To persuade at least 75 percent of all visitors to the H&R discussion, asking them to share their own experiences Block website to learn more about the advantages of with learning the software and to pass along any feedback using software to prepare their res they ve heard from family, friends, and customers. 3. After submitting the emergency report on usability frustrations, you realize the company could benefit from a more systematic way of collecting feedback from customers. Which of the following media choices would you recommend and why a. Publish the software development manager's email address and invite customers to write to that address whenever they get frustrated with any aspect of the software. b. Publish a toll-free telephone number that users can call whenever they are frustrated with the software. Operators can record the information and then email the results of each cal to the software development manager. c. Build an Internet link into the software that gives users access to a feedback form whenever they get frustrated or confused. They can instantly record their grievances, and the nformation will then be transmitted to H&R Block and automatically fed into a searchable database. d. Create the same form and database described n choice (c) but put the form on the H&R Block Wansite, rather than embedding it in the software. 4. You think you've spotted a potential business opportunity for H&R Block a mobile app for personal financial planning. The company already has a mobile app for tax preparation, but a general-purpose financial app would lot usors track expenses, balance their checking accounts, and perform other routine tasks. You know that such a product would be a strategia departure for H&R Block, which has always been all about taxes, so your proposal will surely encounter some resistance and skepticism. Which of the following approaches should you take in organizing a proposal that recommends the company explore the possibility of creating this new app? a. Launching a new product is a serious business decision, so be direct. Come right out and say what you propose in the opening paragraph of your proposal and then back that up with details in the body of the message. Your readers will study the supporting details and then evaluate your idea on its merits alone. b. The fact that H&R Block doesn't already have a fnancial planning app is mystifying to you. After all, the company is one of the best-known frms in the financial services sector. Your proposal needs to be not only direct but also but Without eacty saying so, you need to convey the message that only a fool would ignore an opportunity like this. c. Your proposal should take an indirect approach because your readers will initially be resistant to the idea. Moreover, it would be bad form to dictate precisely what the solution should be, so write only in general terms (such as the opportunity for smartphone software apps is significant and let the readers reach a conclusion on their own (as in, deciding specifically to create a personal france manager for smartphones) d. If the proposal doon't quickly address the audience's reservations regarding moving beyond tax preparation tools into general-purpose financial tools, audience members won't bother to read the details or consider the proposal. Consequently, an indirect approach is best. Start by announcing that you've Identified a business opportunty that is ideal for H&R Block but noods to be acted on soon or a competitor will get there first. After you've captured the audience's attention with that intriguing opening, continue with your persuasive argument in favor of the financial planning app