KAM programmes are expensive to implement. Therefore, there is a need for an organisation to measure needs against goals and expectations. KAM is a long$-$term decision by an organisation. Companies aim not to achieve financial outcomes in the short term.Amplify Consultancy has implemented key account management $($KAM$)$ for the past three years. Amplify Consultancy provides accounting and financial reporting consulting services. The current executive management team has no idea which areas to measure to establish the effectiveness of the KAM programme. As a seasoned key account management specialist, Amplify Consultancy has engaged your consulting services to provide a guideline on which areas it should focus on to measure the effectiveness of the KAM programme.You are required to help Amplify Consultancy identify the areas it can focus on to measure the effectiveness of the KAM programme. Provide examples to illustrate the specifics of what each of the areas will measure.