Kamalpreet kaur, how will we address this issue? Jada Although noise will always be an issue, I'm hoping that creating an "act now" button on the advertisement will cut through most of that noise, resulting in more potential customers. Direct marketing techniques are the key to having a successful campaign. Although noise will always be an issue, I'm hoping that looking at the encoding and decoding of messages, our communication method, and our direct marketing tactics will eliminate some of the noise and reach our target market. Submit