Kantar SRDS Standard Rate and Data System $($through campus library$\_$page This one the university pays for! It's mainly information important to advertisers $($breaking down available media for certain markets$)$ but also provides demographic and lifestyle, and purchase data for each of the covered geographical areas $($DSA$,$ or designated service area$)$ covered in the program; for example, we would be in the Sacramento$-$StocktonModesto DSA.

Example SRDS profire SRDS Sac Profile.jpg

Example SRDS CPP Sacramento SQADProfileSAC$2022.$jpg

Nielsen radio ratings $CPP$ definition ${?}_{(})vec(G)$