Question: Kantar SRDS Standard Rate and Data System ( through campus library _ page This one the university pays for! It's mainly information important to advertisers
Kantar SRDS Standard Rate and Data System through campus librarypage This one the university pays for! It's mainly information important to advertisers breaking down available media for certain markets but also provides demographic and lifestyle, and purchase data for each of the covered geographical areas DSA or designated service area covered in the program; for example, we would be in the SacramentoStocktonModesto DSA.
Example SRDS profire SRDS Sac Profile.jpg
Example SRDS CPP Sacramento SQADProfileSACjpg
Nielsen radio ratings definition
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