Question: Kash is using the rational decision - making process to decide a course of action for the marketing department. While selecting a preferred alternative, a
Kash is using the rational decisionmaking process to decide a course of action for the marketing department. While selecting a preferred alternative, a fellow worker asks, "What if something unexpected happens during the implementation of the alternative we have selected?" This type of question is an example of
a developing marketing strategies.
b implementing the plan.
C planning for contingencies.
d groupthink.
e negative thinking.
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