Question: Kash is using the rational decision - making process to decide a course of action for the marketing department. While selecting a preferred alternative, a

Kash is using the rational decision-making process to decide a course of action for the marketing department. While selecting a preferred alternative, a fellow worker asks, "What if something unexpected happens during the implementation of the alternative we have selected?" This type of question is an example of
a. developing marketing strategies.
b. implementing the plan.
C. planning for contingencies.
d. groupthink.
e. negative thinking.
 Kash is using the rational decision-making process to decide a course

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