Question: Kate Spade Case StudyDownload Kate Spade Case Study After you read the case, answer the following questions: Who is the Kate Spade Girl? Why do

Kate Spade Case StudyDownload Kate Spade Case Study
After you read the case, answer the following questions:
Who is the Kate Spade Girl? Why do people buy KS products and does this have to do anything with the product itself?
How does KSNY's positioning manifest itself in its marketing executions? (watch the ads too)

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