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Kathy has been pleased with the launch and steady sales of her new and innovative mobile printer, but she has noticed that with intense competition, profits have been declining. Competitors are now offering their own versions, taking sales away from her product. She knows she must take a new look at her marketing mix. What tool is most appropriate to help Kathy in considering what changes need to be made? Kathy has been pleased with the launch and steady sales of her new and innovative mobile printer, but she has noticed that with intense competition, profits have been declining. Competitors are now offering their own versions, taking sales away from her product. She knows she must take a new look at her marketing mix. What tool is most appropriate to help Kathy in considering what changes need to be made?
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The tool most appropriate for Kathy in considering changes to her marketing mix especially in respon... View the full answer
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
Posted Date:
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