Question: Keep a service journal for a day and document your use of services. Ask yourself before each service encounter to indicate your predicted service of

Keep a service journal for a day and document your use of services. Ask yourself before each service encounter to indicate your predicted service of that encounter. After the encounter, note whether your expectations were met or exceeded. How does the answer to this question relate to your desire to do business with that service firm again?

list five incidents in which the service company has exceeded your expectations. How did you reach to the service? Did these incidents change the way you viewed subsequent interactions with each of the companies? In what way?

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