Keep in mind when developing your project: Present a well-organized, logical project that reflects both descriptive and analytical abilities. Consider options and alternatives, make recommendations and explain your rationale for the selection. The process of arriving at a recommendation or conclusion can be more important, in some cases, than the recommendation itself. Structure the project in line with the Evaluation Criteria. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion.

Remember that these projects are your opportunity to demonstrate learning, understanding and retention of international trade concepts. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating an understanding of the material.

Metrics and financials are important elements of any serious report or analysis. Descriptions are important and qualitative analysis is valuable when properly done. Choose sources carefully and ensure that your project is well-supported with data, metrics and financials. Also, be sure to quote the source of all information and references provided.

Each project provides the opportunity to earn points for the Overall Format of the project (see Evaluation Criteria). With minimal effort and a little creativity, you can make your paper visually interesting. Use supporting graphics effectively, organize sections and titles to assist with flow and readability and review grammar and spelling.

Pay attention to the quality and organization of your project. Usage of Previous Projects Acsenda Course Outline, BADM322 Page 3 of 4 If using information presented in a project that you developed for another course, be sure to cite your own work in the Bibliography. Also, be sure not to simply copy the information from previous projects into your current project. It is acceptable to use research, layout, or conclusions drawn from previous projects, but this information should only be used as a starting point to meet the Evaluation Criteria of the current project. Evaluation Criteria The instructor will mark your project based on the criteria below. A separate section for each component listed here should be clearly identified in the plan. The maximum points per section is indicated. Executive Summary (6 points) Summarize the content of your report and the important aspects. (Maximum one page) Research Objectives (10 points) Define the business problem/opportunity and outline the questions the research aimed to address. These questions should consider the feasibility of the proposed opportunity, including the viability of the import/export transaction (cost of the transaction) and the risk of the initiative. Research Design and Methodology (10 points) Explain why these issues are important in importing from or exporting to the markets identified. Identify the type of research or research strategy selected to collect the information needed. Describe which data sources and methodology will be used to address each objective. Presentation of Data and Analysis (15 points) Describe the key trends, issues and challenges identified, including the potential risks associated with trade in the selected target market, detailed market intelligence and information on competitors. Outline how the data collected helps to address the research objectives. Charts and statistical analysis may be presented to show trends, forecasts and estimates. Implications for Cost and Pricing Analysis (10 points) Address how the information helps to refine a cost and pricing analysis for the proposed transaction by highlighting how data collected allows you to analyze the costs, elaborate a pricing strategy and assess the overall viability of the transaction. Implications for Risk Analysis and Development of Mitigation Strategies (10 points) Address how the information helps to develop a more in-depth risk analysis and to propose mitigation strategies. Conclusion and Action Plan (12 points) Tie all the sections together and provide the reader with a full picture of the important issues for doing business in/with the selected market. Present decisions on whether and how the organization should enter the selected market (address the questions if and how the venture is feasible). Highlight any main challenges anticipated and any areas where additional primary research may be beneficial (and how). Overall Format (12 points) Be clear and organized.