Question: Keeping current with the changes in the marketplace is often a real challenge marketers, as sometimes changes must take place in a collapsed time frame

Keeping current with the changes in the marketplace is often a real challenge marketers, as sometimes changes must take place in a collapsed time frame d globalization and the Internet. You will discuss some of these challenges and companies can respond. Topic: Distribution (i.e., Place) Changes Over the years, some brick-and-mortar retailers have struggled. More customer are purchasing online, changing the distribution model. -What advice would you give to retailers to counteract this trend in the retail industry? - What argument is there for having brick-and-mortar stores? Explain

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