Kellogg$$s: Market Segmentation

PopTarts, Cornflakes, Mini$-$Wheats, Special K$,$ Apple Jacks, Corn Pops$$these are just some of the many types of cereal or breakfast foods made by Kellogg$$s$.$ How do you develop products for $($and promote them to$)$ the wide array of segments of people who might be interested in these products? You do this through the practice of good market segmentation.

This activity is important because many companies offer different products and their marketing and advertising teams must often use distinct marketing strategies for every segment they$$re attempting to reach.

The goal of this activity is to demonstrate your understanding of the market segmentation process and the various ways that brands may choose to segment their audiences.

One popular cereal from Kellogg$$s$,$ Special K$,$ is made with grains like lightly toasted rice, barley, and wheat. Kellogg's offers the cereal in protein varieties that are intended to keep you full longer and primarily market and advertise this product to women who are on a health journey. This segmentation on the basis of gender is based on

Multiple Choice

geographics.

trends.

demographics.

psychographics.

sociographics.