Kelly wore Coppertones Clearly Shear Faces sunscreen last weekend while hiking on the Appalachian Trail. She was
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Kelly wore Coppertone’s Clearly Shear Faces sunscreen last weekend while hiking on the Appalachian Trail. She was very pleased that, even after a full day in the sun, her face was not burned and it did not feel greasy at all. Kelly is currently in the ________ stage of the consumer purchase decision process.
a) post purchase behavior
b) purchase
c) information search
d) alternative evaluation
e) problem recognition
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
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