Question: Kelly wore Coppertones Clearly Shear Faces sunscreen last weekend while hiking on the Appalachian Trail. She was very pleased that, even after a full day

Kelly wore Coppertone’s Clearly Shear Faces sunscreen last weekend while hiking on the Appalachian Trail. She was very pleased that, even after a full day in the sun, her face was not burned and it did not feel greasy at all. Kelly is currently in the ________ stage of the consumer purchase decision process.

a) post purchase behavior

b) purchase

c) information search

d) alternative evaluation

e) problem recognition

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