Question: Kevin Systrom created an app called Burbn, which allowed users to earn points through virtual check - ins, make plans with friends, and share photos.

Kevin Systrom created an app called Burbn, which allowed users to earn points through virtual check

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ins, make plans with friends, and share photos. Systrom eventually realized that the app was too complicated and cluttered. He shifted his efforts to a new app with simpler functionality called Instagram. This is an example of taking a and turning it into a

Threat; Strength

Weakness; Strength

Strength; Weakness

Threat; Opportunity

Kevin Systrom created an app called Burbn, which allowed users to

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