Key course concepts and exam notes: Exam 2 will be covering the topics that we learned from week 9 to week 15. The following is a general list of the most significant or notable topics from the first unit of the class. Please review your lecture notes overall - this is a guideline to how to best focus your time, not necessarily an exhaustive list that eliminates the need to carefully review the lectures and readings. In addition to questions that measure your ability to define terms, you may encounter questions that ask you to compare terms, provide examples, identify terms from examples, or generally discuss the importance and implication of certain concepts. News Media Need for cognition Political sophistication Agenda-setting theory 1st level agenda setting (What is it? And what is the underlying cognitive Framing mechanism?) Issue salience 2nd level agenda setting (What is it? And what is the underlying cognitive mechanism?) " Attribute salience Spiral of silence (What is it? Any example you can think of?) Fear of isolation Public opinion Willingness to speak out (what are some other factors that could change people's willingness to speak out) Media stereotypes Stereotype (What is it? and know different types of media stereotypes) Schema (also role schema) Priming Intergroup comparison Interrole comparison Interreality comparison Cultivation theory as one theoretical mechanism explain stereotype o Mainstreaming Resonance Cultivation differential First-order and second-order effect of cultivation Persuasive media Three dimensions of persuasion Attitudes Behaviors O Persistent change