Key Events $/$ Case synopsis$*$ Maximum of six $(6)$ sentences here. Provide a brief history of the company, industry, key players, and relevant issues up to the time of the decision $/$ problem.Problem Statement$*$ Be clear what the problem is$.$ Sometimes it is a specific decision to be made, most of the time it is a larger issue. This means that the problem statement will$$never$,$ be$,$ Should decide maker do A or BSituation Analysis$*$ Start with a Summary Paragraph that summarizes the business situation $($eg do strengths outweigh weaknesses? Opportunities vs$.$ Threats$).$ What is the industry? Is it an attractive industry $($i$.$e$.$ profitable$)$ to be in$?$ Why? $(3$ marks$)*$ You will use the following frameworks: Porters Five Forces, SWOT, Historical Financial Analysis $($for some cases only see following page$).$ SWOT and Financials relate to the company; Porters Five Forces is about the industry. Review the slides from Week $2$ for details on what is required.$*$ See over for allocation of marks by case. Marks are allocated for$$good$$points an absolute minimum of $3-4$ for each of SWOT. Answer the so what question.Alternatives & Decision Criteria$*$ Minimum of$$three$$alternatives$.$ One short sentence to describe each if necessary. Make sure that your alternatives address the problem. If not, you may need to restate the problem or eliminate the alternative. Separate this section from your analysis $($see below$)*$ List the$$four main criteria that the decision maker will use to analyse$$the alternatives. Two criteria risk and return $($profit$)$ will be included in almost all the case studies therefore no marks for these.Analysis$*$ Separate section from Alternatives.$*$ Do whatever analysis you think is necessary to evaluate each alternative keeping in mind your decision criteria. FIRST PARA of each section should be a full description of the Alternative in question.$*$ Make sure that you cover all the Decision Criteria $($even if its to say not applicable$).*$ If your analysis has a large financial component, place table at the end of the section that summarizes the financial results of the alternatives.Recommendation$*$ You must have a sentence that says, I$/$We recommend Alternative$*$ Do not combine alternatives $($if you wish to do so$,$ do it at the alternative stage$)*$ Present your rationale for selecting the Alternative; how does it best solve the Problem Statement and Objectives. Why is your recommendation better than the other alternatives? How will the decision maker implement your recommendation.