The key to understanding why a customer responds as they do is to regard the Product as

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The key to understanding why a customer responds as they do is to regard the “Product” as a solution. Discuss this concept, illustrating your points from the article “How America learned to love the Airstream again”.

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Operations Management

ISBN: 978-0078024108

12th edition

Authors: William J Stevenson

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Posted Date: Dec 08, 2020 08:31 PM

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The key to understanding why a customer responds as they do is to regard the Product as

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The article How America learned to love the Airstream again brings home the point that when customer... View the full answer

Operations Management

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