Kim: Has I understand it$?$ Your recommendations are based on analyzing more data. More kinds of data, not just analyzing the usual data differently.

You: Exactly instead of looking at a few disparate databases, we combine diverse sets of raw data in sensually into one giant which. Different departments can pull from and process in ways that are specific to their needs. The raw data includes business transactions, clickstream data, senso$\text{'}$r data, server logs$,$ social media posts, videos, customer service call recordings, and many other resources.

data lake

data warehouse

data governance.

datamart.