Question: Kim K. asks you to develop a demand forecast for her perfume line. Using the data provided, you find a regression model, y = 4
Kim K. asks you to develop a demand forecast for her perfume line. Using the data provided, you find a regression model, y = 4 + 3.36x1+ 5x2, with the undernoted parameters. Kim asks you the question below - please answer her.
Parameters:R2=0.88
Sig of F:0.04
p-value of x1=0.05
p-value of x2=0.04
x1denotes Consumer Income
x2denotes Advertising
y denotes Demand
Would a unit increase in Consumer Income (x1)result in an increase of 3.36 units in Demand (y), on average?
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
