Kindly analyse the scenario (via posted link) and answer the questions in detail (with references), thank you:
Question:
Kindly analyse the scenario (via posted link) and answer the questions in detail (with references), thank you:
Khler, K., & Zerfass, A. (2019). Communicating the corporate strategy: An international benchmark study in the UK, the USA, and Germany. Journal of Communication Management, 23(4), 348-374.
https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=edb&AN=139324267&site=eds-live&custid=s7439054
Discuss the following questions:
1. Do you think it is important to communicate your corporate strategy to internal and external stakeholders? Why?
2. Based on your reading of the article above enlist some best practices for professional strategy communication?
3. Research a company doing a great job at communicating its corporate strategy to stakeholders. How has this benefited the company?