Kindly help me out with this case study Case: Crescent Pure Here is Crescent Pure case scenario: In October 2013, executives from Portland Drake Beverages (PDB) will meet to determine the right positioning and advertising campaign for the launch of Crescent Pure (Crescent), a specialty organic beverage. PDB is considering whether to position Crescent as an energy drink or a sports drink; but Sarah Ryan is thinking about recommending that it be positioned to more health-conscious consumers. Under this scenario, Crescent would straddle multiple categories and reach a broader audience. Here are 4 questions to answer: 1. Given that Crescent is PDB's first entry in the U.S. sports and/or energy beverage markets, what must PDB do in regard to Crescent's pending launch? 2. What factors should influence the positioning of Crescent? 3. What are the pros and cons of positioning Crescent as an energy drink, a sports drink, or a healthy organic beverage? 4. Think about the customer value proposition for whatever strategy you would recommend. Articulate the deep, meaningful value that you offer that meets a customer need (or solves a customer problem), that you can execute and deliver on beautifully, and that your competition wouldn't easily be able