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I ULCII LUUib l Part I Answer the following questions: 1. Describe the cosmetic sector's value chain and its components. a. Describe the supply side forces and their role in the value chain. b. Describe the intermediaries and their role in the value chain. c. Describe the demand side elements and their role in the value chain. 2. Which of Porter's Generic Strategies would be most appropriate for the Palestinian market: a. In total b. For the West Bank c. For the Gaza Strip 3. Based on the information provided, briey explain how the trend of consumption between 2011 2017 influences your choice of strategy. 2:55 PM 36 MKET330+ Take+Exam+Part+1 (1) - Read-only = Sign in to edit and save changes to this file. V 2 Fall Semester 2018/2019 Take Home Exam Marketing Management MKET330 Table 5: Average Retail Prices Product Category Avg. Price USD Import Price USD Local Price USD Facial Care 103.89 135.06 72.72 Body Care 37.60 47.71 26.32 Sun Care 37.60 47.71 26.32 Hand Care 37.60 47.71 26.32 Others 37.60 47.71 26.32 Table 6: Consumption and Product Usage Product Category Main Usage # of Uses/Product Product Usage Life Facial Care Monthly-Several Times Monthly 48 .98 Months Body Care Daily 168 3.36 Weeks Sun Care Daily-Seasona 168 .36 We Hand Care Daily 168 .36 Weeks Others Daily 168 3.36 Weeks Table 7: Facial Care Consumption Type Table 8: Other Care Products Consumption Type Facial Care Usage Percentage Other Care Products Percentage Daily 12% Daily 52% Several Times per Week 4% Several Times per Week 22% Weekly 5% Weekl 7% Several Times per Month 21% 2-3 Times per Month 1% Monthly 39% Monthly 3% Less Often 18% Less Often 6% Never 1% Never 5% O