Question: Kindly, read the case study attached titled; How to Segment Industrial Markets by Shapiro and Bonoma, 1984 carefully, and answer all the following questions: Explain

Kindly, read the case study attached titled; How to Segment Industrial Markets by Shapiro and Bonoma, 1984 carefully, and answer all the following questions:

Explain the general segmentation criteria that Shapiro and Bonoma have identified? Why they arrange it as a nested hierarchy?

please provide correct and relevant answers only, otherwise, I will report the answer. Thanks in advance

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