Question: Kinsip Case Study Please answer the following questions: 1.Explain Kinsip consumer profile. 2. Opportunities and risks involved in marketing a product that differs from the

Kinsip Case Study

Please answer the following questions:

1.Explain Kinsip consumer profile.

2. Opportunities and risks involved in marketing a product that differs from the company's mainstream offerings OR

Strategic advantages and disadvantages in including hand sanitizer in the product mix.

3. Learning strategies used by Kinsip to make the consumer learn about its products. Effectiveness of the strategies.

4. Customer experience strategy employed by Kinsip.

5. Brand personality of Kinsip

https://drive.google.com/file/d/1xJ0LnZKURxOmWsBbn1jAOu_RdxzC2DXQ/view?usp=sharing

(Link of the case study)

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