Question: Kit Kat bar. Hershey would have had to pay a fee to use the Sonic figure on the t - shirt since Sonic is owned
Kit Kat bar. Hershey would have had to pay a fee to use the Sonic figure on the tshirt since Sonic is owned by another company. This would be an example of
Multiple Choice
private branding
licensed branding
national positioning
intensive branding.
family branding.
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