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Question $22$

$2\mathrm{.}5$ pts

The MIS subsystem which includes "happenings data" is called:

internal data.

information analysis.

marketing intelligence.

marketing research.

Question $23$

$2\mathrm{.}5pts$

"Usually low$-$cost items purchased frequently, immediately, and with a minimum of comparison and buying effort" best describes a$($n$)$:

convenience product.

shopping product.

specialty product.

unsought product