Question: Know thy customer is an important strategy for companies seeking to achieve superior customer responsiveness. Connelly's position is challenging because she is seeking to know

Know thy customer is an important strategy for companies seeking to achieve superior customer responsiveness. Connelly's position is challenging because she is seeking to know a customer that doesn't even drive yet

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in the case of Gen Z

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Typically, getting to know a customer would include soliciting customer feedback. What does Connelly say that she does to learn about the needs of future customers?

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Studies trends and data to predict the future

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Reviews research reports put out by car industry associations

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Asks current customers about what they want in a car

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Makes her best guess based on her own preferences

Know thy customer is an important strategy for companies seeking to

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