Question: Knowing that marketers can influence cognitively based attitudes when consumer effort is low, explain how you could use characteristics of the source, message, and context

Knowing that marketers can influence cognitively based attitudes when consumer effort is low, explain how you could use characteristics of the source, message, and context to influence consumers' brand perceptions of the brand you are considering. Identify the brand and provide a brief description of the brand.

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9. How much of the information collected will be used in decision-making?

1. Background knowledge of the subject and

4. What specific changes in the environment have taken place in relation to the information we have collected?