Kogan ( website)

Your client ( has hired you as an independent marketing consultant to help the company to achieve its strategic goals in relation to issues including industry understanding, brand awareness, positioning, consumer perceptions, product, pricing, distribution, and promotion. Your role is to research the industry and marketplace, to develop strategic marketing recommendations that helps your client maintain and grow their business into a sustainable, ongoing, profitable concern. Your findings will be presented to your client.

initial discussions with your client have led to a broad list of issues to consider as part of this brief, including how do they:

Identify their potential consumers?

Differentiate their market offering from their 5 main competitors?

Position as the premier choice within their industry?

Build brand awareness in a very crowded market?

Determine the most appropriate product strategies?

Determine the most appropriate pricing strategies for their offerings?

Create and maintain an integrated marketing mix?

Create and maintain efficient distribution channels that provides value to all channel members?