Question: Korg's Killer Beverages is using a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing

Korg's Killer Beverages is using a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position. In which stage of the new product development process is Korg's most likely in

?

business analysis

idea screening

test marketing

idea generation

new

-

product strategy development

Korg's Killer Beverages is using a SWOT analysis and environmental scanning

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