Korkdam Breweries Limited (KBL), a major beer manufacturer takes prides in its excellent performance. Tracking performance from plant to the warehouse, the Managing Director; Jack Singaro was pleased and happily announced at its management meeting that the company achieved a 98 percent fill rate to the retailer's warehouse in 2018. A few days later however, a different report was presented by the Business Times, an independent market researcher who researches into the beer market supply chain. According to their report consumers in some key retail chains found KBL major brand of beer ‘Jack Chan’ out of stock more than 30 percent of the LO’s Module learning outcomes covered by this task (from the Module descriptor) 1 Appraise the linkage between theoretical concepts and real life supply chain management practice. 2 3 4 Critically appraise how SCM and supplier development can contribute to improvement in business performance and competitive advantage including the drivers for change 5 Assess and evaluate advanced concepts and future trends in SCM Assessment_task_V1.0/09_05_16 time. Further study by BT reveals that KBL’s failure is due to poor supplier connection at the upstream is due to stock-level replenishment and forecasting. As the Supply Chain Director you have been tasked by Management of Korkdam Breweries Limited to implement "real-time" information technology to gain store-specific performance data that is essential to improving customer service and its overall business performance through effective supplier integration program.

You are required to: a. Justify how the implementation of real-time information technology within its supply chain would contribute.