Kraft Food products is a company that makes many brands of dairy products and other grocery store items, all of which are identified only by the corporate name, Kraft. These products are sold in virtually all grocery stores in the U.S. In this example, Kraft can best be described as using which branding strategy?

		Family branding
		Combination branding
		Individual branding
		Private branding

Answer rating: 100% (QA)

A Family branding Explanation Kraft can best be described as using family bran... View the full answer