Question: KRAFT HEINZ PLAYS KETCHUP 1. How are evolving consumer perceptions changing Heinz mayonnaise products? 2. Describe how Heinz used consumer interaction as a form of

KRAFT HEINZ PLAYS KETCHUP

1. How are evolving consumer perceptions changing Heinz mayonnaise products?

2. Describe how Heinz used consumer interaction as a form of marketing research. What type of data did it collect, primary or secondary?

3. What type of segmentation variables is Heinz using for its Mayochup advertising?

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