Kramer just started working in human resources $($HR$)$ for a large shipping company. Sometimes his friends tease him because they think that HR professionals are too serious and do not know how to have fun. Kramer doesn't let this bother him because he studied business, and he knows that HR plays a much more important role in the company. For example, he has to know what companies might potentially poach their top talent, including other shipping companies. He studies these companies in depth so that he can make strong recommendations on how they win at attracting and retaining top talent. Kramer understands the need for HR professionals to understand the company's $q,-$

$$ competition

core customer

strategic goals

Work life balance