Question: L . L . Bean allows customers to return merchandise at any time if not completely satisfied: We make pieces that last, and if
LL Bean allows customers to return merchandise at any time if not completely satisfied: We make pieces that last, and if they don't, we want to know about it So if it's not working or fitting or standing up to its task, we'll take it back. LL himself always said that he didn't consider a sale complete 'until goods are worn out and the customer still satisfied." This philosophy is consistent with
a vertical integration
b differentiation strategy
c strategic business unit
d corporate portfolio matrix
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