Question: L . L . Bean has adopted a two - stage ordering process for products with one - shot commitments ( i . e .

L.L. Bean has adopted a two-stage ordering process for products with one-shot commitments
(i.e. products that they get to order only once because of long supplier lead times). First, they
determine a forecast for an item and then they have a process for converting that forecast into an
order quantity.
1. How significant (quantitatively) of a problem is the mismatch between supply and demand for
L.L. Bean?
2. How does catalog business differ from retailing business in managing demand?
3. Attached is an Excel file that contains demand and forecast data for a collection of items.
Suppose those are the data L.L. Bean will use to plan their next season. Consider an item
that retails for $45 dollars and costs L.L. Bean $25 dollars. The liquidation price for this item
will be $15. The sales forecast for this item is 12,000. What order quantity would L.L. Bean
choose for this item?
Hint: Chapter 12.3 in the textbook provides a more detailed description of the forecasting
process used by L.L. Bean in this case. In the process, you need to calculate the A/F ratio for
all items and use those values to construct the probability distribution of the A/F ratio for any
given item. Then the demand distribution will be the A/F ratio distribution scaled by the
average forecast. For example, let's say you have three items, and the A/F ratios of the three
items in the past are: 0.5,1.1,1.3. Then it is considered that the A/F ratio of an item can take
any of the three values with equal probability. This gives you the cumulative probability of 1/3
for A/F ratio <=0.5,2/3 for A/F ratio <=1.1, and 1 for A/F ratio <=1.3. Now, if your average
demand forecast is 1000, then multiplying the A/F ratios by 1000(without changing the
probabilities), you get the probability distribution of the demand. Given that there are 71 items
in the case problem, it requires some Excel work to construct the distribution function. For
example, you'll need to sort the A/F ratios before calculating the cumulative probabilities. You
can use the discrete distribution constructed from the data to find the order quantity.
Alternatively, you can fit a normal distribution to the empirical data (by calculating the mean
and standard deviation), and find the order quantity based on the normal distribution.
Whatever your approach is, please explain your solution clearly. You are encouraged (though
not required) to try both approaches.
OPIM 5110 Case Assignment 3 Fasheng Xu
4. What do you think about L.L. Bean's forecasting process? Do you have any suggestions to
improve the forecasting process?

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