Question: L . L . Bean shifted from collecting structure data to unstructured because the data warehouse is on - site. they have a single marketing
LL Bean shifted from collecting structure data to unstructured because
the data warehouse is onsite.
they have a single marketing channel.
the volume of data collected over time stayed consistent.
the Hadoop technology they had been using couldn't handle the massive amounts of data coming in
they could obtain more valuable insights from unstructured data.
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