Question: l The mobile phone is personal. The implication for marketers is that respect for privacy and permission is exceptionally important in all aspects of marketing,

l

The mobile phone is personal. The implication for marketers is that respect for privacy and permission is exceptionally important in all aspects of marketing, and particularly so when it comes to mobile phones

m

Customer Relationship Management: SMS updates are not an exceptionally useful tool for CRM

n

Controls refers to the policies, procedures, and technical measures used to prevent unauthorized access, alteration, theft, or physical damage to information systems

TRUE OR FALSE

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