Question: lack has onned the same stock for over five years. It has decreased in walue by 3 0 % slince he bought it . Even

lack has onned the same stock for over five years. It has decreased in walue by

30 %

slince he bought it

.

Even though finandal experts tell him to change his investments to earn back his losses, Jack refuses to sell the poorfr

-

performing to further dedine, and danging his investment might lead to bigoer guirs. What porchological prinofle best explains lack's reluctance to sell his underperforming stock?

Endoment effect

Decor option

Anchoring

Loss aversion

lack has onned the same stock for over five

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