Question: LaCroix s popularity stems from a non - corporate, underground feel that it provided. This value led to growth across a wide variety of consumers.

LaCroixs popularity stems from a non-corporate, underground feel that it provided. This value led to growth across a wide variety of consumers. Based on what you know about competitive strategies, what type did LaCroix utilize for its early success?
Multiple Choice
focused-differentiation
cost-focus
differentiation
cost-leadership

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