Question: Laddering up is a process to help increase brand resonance. Develop a ladder with three positioning rungs or levels for Dove Beauty Bar. The product

Laddering up is a process to help increase brand resonance. Develop a ladder with three positioning rungs or levels for Dove Beauty Bar. The product is a cleansing bar (for the face and body) that contains one-quarter moisturizing cream. Its pH balance is at the ideal level of acidity and alkalinity.

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Rung 1 Functional benefits Cleanses skin gently and effectively Moisturizes skin with moisturizing c... View full answer

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