Laddering up is a process to help increase brand resonance. Develop a ladder with three positioning rungs or levels for Dove Beauty Bar. The product is a cleansing bar (for the face and body) that contains one-quarter moisturizing cream. Its pH balance is at the ideal level of acidity and alkalinity.

Answer rating: 100% (QA)

Rung 1 Functional benefits Cleanses skin gently and effectively Moisturizes skin with moisturizing c... View the full answer